LJ Heller Coaching

Stories shape reality

Find yours and own it

Stories are more interesting than facts.

That's not to say that stories can't be factual. The best stories take data along for the ride — something that has defined communication since the dawn of humanity…and the advent of the first (terrifying) bedtime story.

Facts don't rock people to their cores. Facts never change people's minds. But the stories we weave with the facts? They can tickle people's brains and wake them up to new ways of seeing the world. They can hit people like a tsunami and give them no other option but to take action. They can bend reality and reset the course of life on earth!

Now, I'll let you in on a secret. Anyone can learn to tell powerful stories. If you're shaking your head and thinking back to the last time you tried to explain what you do to a poor, unsuspecting guest at a cocktail party, then listen closely: Great storytelling is a skill that can be learned. And I can teach it to you.

So, if you want to create the future you desire, then get ready! Once we're done working together, the next time you speak with someone about your business, the first question they'll ask is "What's the next step?".



4 weeks


Starts at $1,250


A compelling business narrative that gets people to light up, lean in and say YES!

Want people to light up, lean in and say yes when you talk about your business and vision? Learn how to hit potential customers, partners and investors right in the feels with memorable and compelling business narratives — weaving together data and stories to activate attention and imagination. We provide you with a framework for memorable, contagious storytelling based on human psychology, and work with you to shape a winning brand story and pitch through 1:1 story coaching and weekly feedback. Next session starts November 25, 2020.

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“A Key Player in our Program”

"I met Lauren at an event on the art of pitching and was not only immediately captivated by her gift for storytelling but more importantly, by her willingness to share her ‘secret sauce’ and her ability to give entrepreneurs the keys to take ownership of their pitches in a way I’ve never seen before.

Our artificial intelligence startups often use complex technologies and solve problems that can be difficult to grasp in a few minutes. With very practical and actionable advice, Lauren was able to help them see their businesses in a new light.

There is no doubt that Lauren is an exceptional communicator and effective leader who creates a very positive work environment. We are very fortunate to have her as one of the key players in Next AI Montreal.

- Emmanuelle Coppinger, Director of Venture Managers @ Next AI Montreal



3 months




A deep understanding of the power of stories

Your compelling brand and personal narratives

The confidence to shape reality

Recessions don't kill businesses as often as bad messaging does. Knowing how to communicate compelling messages and close deals isn't just work for sales and marketing teams. This program is for leaders who are ready to take their businesses — and lives — to the next level. Over the course of three months, we’ll delve into the fascinating, reality-shaping world of storytelling, providing you with the tools to create the future business and personal outcomes you dream. We’ll share frameworks for creating memorable, sticky stories that people will want to share, and we'll work closely with you to build compelling brand and personal narratives — and the strategies to spread them to the right people. Next session start in January 2021.

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"Lauren has shown me that to be a good storyteller, you first have to be a great listener. Lauren has a way of instantly building a deep connection with people around her and bringing out their most authentic, compelling stories. Knowing Lauren, I know she will go above and beyond to guide you through your next steps, no matter how challenging."

- Yeseul Jun, Marketing Coordinator @ BDG

Communicate like a thought leader.